Brain researchers at Emory University have found that brain scans can help predict the future success of new music. The article “Songs Stick in Teens’ Heads” (Wall Street Journal, June 13, 2011, non-subscribers click here) and companion video describe the research.
Is this a new type of market research? Should musicians (or record labels) be using it as part of the new product development process?
What do you think of this? Does it take away — or contribute to — the creative process? Does that matter?