Good question — especially if you think this might be a possible future career. In this article, “How researchers explain their profession at a cocktail party,” (Quirks, November 2011), you can read a wide range of answers from those in the research profession. Some of these are serious and some are funny (at least to researchers). Either way, they give some insight into this profession and you might find it insightful if you are considering pursuing a career in market research.
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