I really enjoy the Marketoonist (Tom Fishburne). These cartoons offer funny and insightful commentary on marketing practice. In this cartoon and accompanying commentary (June 18, 2017), Fishburne questions the validity of focus group research.
What are some of the points made by the Marketoonist here (scroll down the linked page to see some of his previous cartoons dealing with focus groups)? When are focus groups most useful to marketing managers? Why are some marketing managers using them less often these days?