There is no denying that many retailers and shopping malls are struggling (cnbc.com, June 2, 2017). Already this year, RadioShack, Gymboree, and Payless ShoeSource (all in bankruptcy) have closed or announced plans to close more than 1700 stores. Is this the end of retailing as we know it? This Fortune article argues that the, “The Death of Retail Is Greatly Exaggerated,” (June 9) and points to several brick-and-mortar retailers that are thriving. For two other success stories, see “Is brick and mortar shopping dead?” (CNN.com, May 19, 2017).
Why are some retailers doing very well while shopping malls and other retailers are having a hard time? Is it the market? The product they are selling? Their marketing strategy? Or some combination of all of these? Explain your logic in your answer.