As we all know the job market is tough right now. One area that is booming for marketing people — social media (think Facebook, Myspace, Twitter, Foursquare, etc.). Here is an area where many students have better experience than someone in marketing for 20 years. This article describes the rush in hiring people who can help firms with social media — see “Twitter, Twitter, Little Stars,” (Bloomberg Businessweek, July 15, 2010).
What do you think? Is this a good opportunity for today’s marketing students? What type of experience or training should a student have to better prepare themselves for this opportunity? Share you thoughts.