What is that next big thing? Many of today’s trendsetters can be found in high schools. So Jeremy Hobson reporter for the radio program Marketplace visited a New Jersey high school where he interviewed students and a tech teacher. You can listen to the radio story at “ The next generation unfriends Facebook ” (May 3, 2013). It is 12 minutes long, but worth it. Scroll down for the Audio Extra — a four minute interview with the tech teacher. While we should be cautious in how we interpret the results of a small convenience sample, there are some quick takeaways that merit attention: Facebook is [Continue Reading …]
When Cape Town Tourism sought a creative way to increase visits to the South African jewel (see photo to the right), it decided to highlight its “unexpected side.” Cape Town Tourism understands that many of the city’s charms are those “never heard of places” that don’t even make it into the travel guidebooks. They designed a creative Facebook campaign that offered people a “virtual” trip to Cape Town; a trip they could “share” with their friends. Results data from this case study indicate the campaign worked. What do you think of this campaign? What other products might be sold in [Continue Reading …]
[UPDATE] Last week we made a post, “ Does Facebook Advertising Work? ” (Learn the 4 Ps, May 17, 2012) with a number of links. One of the links was to a blog post at the Planet Money blog. Well, this morning I listened to the Plant Money podcast “ Facebook: Now What? ” (May 22, 2012) and it provides a lot more details about advertising on Facebook. So if you would like to understand a bit more about how Facebook advertising works, give this 22 minute podcast a listen.
With Facebook going public this week, there is a lot of talk about whether its advertising works. Since the social network’s valuation is based on an uncertain business model, that is a good question. But we are not here to evaluate the worthiness of the investment in the stock — instead let’s look at whether Facebook ads make sense for marketing managers. GM offers one answer to that question in “ GM Says Facebook Ads Don’t Pay Off ” (Wall Street Journal, May 16, 2012, non-subscribers click here ). A case study reported by NPR found equally dubious results – “ Pizza Delicious Bought An Ad On Facebook. How’d It Do? ” (Planet Money Blog, May 16, 2012). To answer [Continue Reading …]
I recently gave a talk at Colorado State University’s Future Visions program titled, “Marketing and Social Media: Creepy or Cool.” As I prepared for my presentation, I was surprised to see that some marketing practices I thought were years away — are being practiced now. For example, did you know that Facebook apps are gathering data about users and user’s friends? You can read more about this in “ Selling You on Facebook ” (Wall Street Journal, April 10, 2012). Looking ahead, you can be sure that Facebook and Google are developing techniques for mining many types of data — everything from your “likes,” [Continue Reading …]
Who is the target market for this Toyota Venza commercial? What is Toyota’s objective? Does this ring true to you? Would it ring true to your parents?
Marketers have always been excited about the idea of turning consumers into powerful Promotion tools for their brands — but fostering word-of-mouth isn’t easy. Now Facebook is hoping they have a strategy that makes it easy for consumers and marketers to work together to promote brands and products we “like” (as in pressing the “Like” button on Facebook). No one is quite sure where this is going, but many consumers are already clicking the Facebook “Like” button on their favorite brands — or maybe mentioning in a post a recent purchase of the brand. Now it seems that Facebook will [Continue Reading …]
Or maybe, like most companies, a bit of both? Facebook’s image has always bounced between good and evil. Privacy advocates have complained about the company. It turned out that most users didn’t much care about privacy. “ The Social Network ” did not paint a very pretty picture of founder Mark Zuckerberg. Then along comes some positive press — this week’s Bloomberg Businessweek cover story lauds the company’s COO and #2 in “ Why Facebook Needs Sheryl Sandberg ,” (May 12, 2011). Bad timing for Sandberg — now Facebook is getting bad press for more bad actions “ Facebook Admits It Hired PR Firm to Smear Google ” (Adweek, May 12, 2011). Yikes, lots of stuff here. [Continue Reading …]