In Chapter 11, we take a closer look at supply chains, logistics, and customer service. The growth in e-commerce and online retailing has spiked demand for warehouses—see “ US warehouses are costly and hard to come by, as e-commerce demand picks up ,” (CNBC, June 14, 2017). Use this article to logically project how these trends will impact customer service levels and each of the different costs shown in Exhibit 11-2.
This video provides a nice overview of how the coffee gets from the farm to your cup. This is why supply chains matter.