Another of Seth Godin’s interesting observations in “ Worthless (priceless) ” (September 11, 2014). This idea might be interesting to discuss in class when you discuss value. What examples can you give of something priceless transformed into something worthless? What about something worthless becoming priceless?
While there are many examples of breakthrough high-tech products, we (at least I) often forget the power of design with common everyday products. Take the bucket — Home Depot did. Apparently Home Depot looked to a design leader for inspiration, which you can read about in “ How Home Depot Copied Apple to Build and Ingenious Bucket ” (Wired, December 31, 2013). How has Home Depot added value to the bucket? How much additional value is provided? How much more would a consumer pay for this value?