A year ago, in spring 2016, we introduced the 15th edition’s What’s Now? feature. We promised that twice a year we would update with recent blog posts tied to each chapter. We have just posted the latest round of posts. Enjoy! If you are interested in previous posts, just click the appropriate “Category” on the right.
One of the challenges we face with writing a marketing textbook is offering students the most current examples. A link at the end of each chapter sends readers to a web page that introduces them to a new example relevant to that chapter. What’s Now? links are updated every six months and provide a great way to link current events with each chapter of the book.
I have just published a new What’s Now? link for each chapter.