It is only recently that mattresses started to become available for sale at online retailers. For a long time, mattresses were only available at retail stores. Most were sold at department stores and specialty mattress stores. Recently, that has changed. In less than a decade, online mattress sales have grown to more than $1.5 billion annually. You can read more in this article, “Online sales boom for mattresses squished into boxes” (USA Today, May 8, 2017).
Why were mattresses slow to be sold online? Who is the target market for online mattress sales? What changed in the market that made customers more willing to purchase mattresses online?