This blog post at Tim Calkins STRONGBRANDS blog, “Beer and the Power of Branding” (May 8, 2017), describes an anecdotal study that shows how advertising and branding influence how we perceive beer. Even after a blind taste test, where tasters were told which brand of beer they preferred, many stuck to their prior beliefs, built on advertising. Among the brands tested here, there seemed to be relatively little difference in taste, but much more significant preferences were exhibited for particular brands.
What product categories are more likely to be perceived as different due to advertising and brand building actions? Explain your logic.